What initially began as an LMD experiment to reinvigorate and reconnect us to our craft, turned into a beautiful shared experience in a city of millions. The Flower Flash is our gift to New Yorkers. We began in October 2016. Our goal is to create a positive, emotional response through flowers. Seeing people’s reactions to our Flower Flashes emphasizes the basic goodness in all people and prioritizes compassion and the need for LMD x NYC to carry on. Your city may be next!