Flower Flash is a noun, a verb, and an adjective at once. A Flower Flash, with its decadent blooms bursting from a trash can and groaning under its own weight, is a noun. To Flower Flash, as the words imply, is a verb that denotes spontaneity and swiftness, but it is much more than quickly heaping hydrangea heads next to a steam pipe in a busy avenue. It is visceral, imperfect, and rambunctious, but confident.

It relies on a vague plan that might be modified on-site and is only successful if attuned to the surroundings and the moment. It is the polar opposite of designing a posh event. And as an adjective, Flower Flash describes a new approach to the craft of floral design, a style of arrangement that is boisterous, free-form, and a little wild, a departure from the immaculate and a total acceptance of improvisation.

 
 

Flower Flash is a noun, a verb, and an adjective at once. A Flower Flash, with its decadent blooms bursting from a trash can and groaning under its own weight, is a noun. To Flower Flash, as the words imply, is a verb that denotes spontaneity and swiftness, but it is much more than quickly heaping hydrangea heads next to a steam pipe in a busy avenue. It is visceral, imperfect, and rambunctious, but confident.

It relies on a vague plan that might be modified on-site and is only successful if attuned to the surroundings and the moment. It is the polar opposite of designing a posh event. And as an adjective, Flower Flash describes a new approach to the craft of floral design, a style of arrangement that is boisterous, free-form, and a little wild, a departure from the immaculate and a total acceptance of improvisation.

 

“Just because you’re trash, doesn’t mean you can’t do great things. It is called garbage can, not garbage can not.”

- Oscar the Grouch