Did you know that out of 150 historical public statues in New York City, only five depict real life women? So when Old Navy approached us to “Flower Flash” these trailblazing women on the eve of National Women’s Day, LMD could hardly say no. It was a true feat to conceptualize and execute these Flower Flashes in one night. Each female statue had their challenges and funnily enough, another woman decided to make her presence known. The morning of March 8th, Mother Nature blanketed the city in several inches of snow, making for a very interesting install!
Eleanor Roosevelt, 72nd Street, Riverside Drive
Harriet Tubman, 122nd Street St, Nicholas Avenue & Frederick Douglass Blvd
LMD was very proud to partner with Old Navy, as 65% of their workforce is comprised of females. A statistic that personally makes me smile, as my team is also powered by strong, creative females. Being able to highlight these leaders and outfit them with thousands of flowers during a very dreary and cold March morning was inspiring for me and very surreal for many early rising New Yorkers.
Gertrude Stein, Bryant Park
Joan of Arc, 93rd & Riverside Drive
In addition to gifting Eleanor Roosevelt with a meadow of Hudson Valley grown wild flowers and a matching shawl, a floral necklace for Golda Meir, a giant bouquet and floral skirt in shades of bright and joyful yellows for Harriet Tubman, a lush green boa for Gertrude Stein and a 30 foot billowy garland of baby’s breath for Joan of Arc, we also decided to outfit the Fearless Girl with a floral cape.
Golda Meir, 39th & Broadway
Not wanting to leave out the Financial District’s Charging Bull, we created a very special and ornate floral crown in shades of eye-catching pinks ranging from hot fuchsia to bubble gum.